Hello
I’m Bassi, a freelance Art Director and Designer based in Hamburg, Germany.
With more than fifteen years of experience in editorial, branding and digital design, I create visual systems that are both strategic and timeless. My background in photography and communication design shapes every part of my work, from composition and typography to how I build visual identities with clarity and emotional depth.
I collaborate with clients from culture, gastronomy and lifestyle, helping them translate ideas into authentic, elegant and functional design. My approach blends creativity with intent, ensuring that every project looks refined and communicates with purpose.
AI & VISION
Since 2022 I have been exploring AI-generated imagery and prompt writing as part of my creative process. For me, it is not about automation but about expanding the language of visual storytelling. By combining artistic intuition with technology, I create imagery that feels cinematic, emotional and human.
AI has become an essential part of how I work. It allows me to experiment freely and discover new visual worlds that challenge what design can be. Whether developing a brand narrative, a visual campaign or a conceptual artwork, my goal is to create something meaningful, lasting and visually captivating.